There was an interesting article on the front page of the WSJ today. It was about a highly popular soft drink in Scotland called Irn-Bru (pronounced Iron Brew).The drink has been around since 1901 and has grown into a phenomenon in Scotland, where it competes with Coca-Cola to be the No. 1 soft drink.
It's known for its bright orange color. Someone in the article who had the Irn-Bru logo tattooed on his chest described the color as "radioactive orange." Another person said that Irn-Bru is "part of our heritage. It's as Scottish as kilts."
The ingredients in the beverage are a closely guarded secret with only two or three people in the world that know the special recipe.
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