Friday, February 5, 2010

No. 36 - Toyoda

Toyota received a lot of attention in the news this week with the massive recall of millions of vehicles with faulty gas pedals. How does that saying go? Any news is good news? I don't thing so in this case. Besides the brand damage being done, I wonder if Toyotathon has enough cash to make all the necessary repairs.
The Toyota Motor Company has been around since 1937. Vehicles were originally sold under the name "Toyoda" from the family name of the company's founder, Kiichiro Toyoda. The company's logo is a representation of the Japanese letters for "Toyoda" in a circle. The name was changed to Toyota as it took eight brush strokes (apparently a lucky number) to write in Japanese. Toyoda literally means "fertile rice paddies" so it also helped to distance the company from farming activities.

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